Digital Brand Stylist

Digital Brand Stylist

Alexandra, the founder of Digital Brand Stylist, came to me hoping to refine her brand identity in a way that felt intentional, stylish and approachable—an experience that makes her audience feel taken care of and inspired by her creativity. For her logo, we opted for a customized typeface with organic elements that felt timeless yet contemporary and fresh. There's a femininity in the delicate, sleek weight of the font, but the flared edges give it a unique edge. We incorporated waves into the “A” to create subtle movement and add visual interest. Her submarks and brand elements further embrace this organic, custom feel through the slight imperfections in strokes and the handwritten name. The sea shell icon is a nod to her former brand mark where the organic, hand-drawn strokes are inspired by the beautiful ceramic shells that she collects.

For her color palette, we assembled a blend of warm tones inspired by fine gold jewelry (her clients) and cooler coastal tones (her East Coast roots). To bring in a touch of femininity, we brought in a playful periwinkle shade and to contrast that is a deep, warm espresso that feels grounding and elevated.

Brand Identity
Social Media Templates