Marked by Alex
Marked by Alex
A talented artist, visionary and creative genius, Alex truly pushes the boundaries of beauty using flowers as her chosen medium. Alex and I met during a transitional time in her journey as a creative; once a new name for her studio was decided, our goal was to flip her current brand identity on its head and create a totally new experience to honor this evolution. A departure from her former earthy, boho-inspired brand identity as Urban Canyon Floristry, her new logo is heavily inspired by the organic, sculptural shapes of her floral designs and juxtaposed with exaggerated curves and contrasting sharp lines. Her color palette supports this concept of the unexpected by blending neutral tones with a bold splash of chartreuse.
With these roots established, her custom website needed to carry through this core idea of embracing the “bold and unexpected.” Through tiny details spread throughout and a hidden interactive experience, we designed a web experience that encourages creative freedom & exploration in the hopes of leaving you inspired to “make your mark.”
Brand Identity
Web Design & Development
Business Cards
